In celebration of 75 years of Porsche Sports cars, Porsche have launched a dynamic new digital presentation of its brand purpose, Driven by Dreams.
Porsche, Wallpaper* and Lusion are proud to present a cutting-edge blend of technology, art, and animation that encapsulates Porsche’s Driven by Dreams brand ethos. Digital studio Lusion has created a short film inspired by Ferry Porsche's dream of a modern sports car, using generative art and expressive motion graphics to illustrate the evolution of the creative process from spark of conception to the distinctive flowing silhouette of the Porsche that started it all, the 356/1.
Watch the film here.
Read the full article here.
*Data determined in accordance with the Worldwide Harmonized Light Vehicles Test Procedure (WLTP) as required by law. You can find more information on WLTP at www.porsche.com/wltp . For Plug-in Hybrid Electric Vehicle (PHEV) range and Equivalent All Electric Range (EAER) figures are determined with the battery fully charged, using a combination of both battery power and fuel.
Values are provided for comparison only. To the extent that fuel and energy consumption or CO₂ values are given as ranges, these do not relate to a single, individual car and do not constitute part of the offer. Optional features and accessories can change relevant vehicle parameters such as weight, rolling resistance and aerodynamics which may result in a change in fuel or energy consumption and CO₂ values. Vehicle loading, topography, weather and traffic conditions, as well as individual driving styles, can all affect the actual fuel consumption, energy consumption, electrical range, and CO₂ emissions of a car.
** Important information about the all-electric Porsche models can be found here