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Driven by Dreams

75 years - Driven by Dreams

20/1/2023

In celebration of 75 years of Porsche Sports cars, Porsche have launched a dynamic new digital presentation of its brand purpose, Driven by Dreams.

Porsche, Wallpaper* and Lusion are proud to present a cutting-edge blend of technology, art, and animation that encapsulates Porsche’s Driven by Dreams brand ethos. Digital studio Lusion has created a short film inspired by Ferry Porsche's dream of a modern sports car, using generative art and expressive motion graphics to illustrate the evolution of the creative process from spark of conception to the distinctive flowing silhouette of the Porsche that started it all, the 356/1.

Watch the film here.

Read the full article here.